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  • Affinis Industry Summit

    Affinis, a civil engineering firm, had held an Industry Summit in the past to glean area forecasting information, along with partners’ impressions of their firm. Last year, they decided to once again host the event, but with a different set of objectives. They still wanted to gather valuable information about what was ahead for the Kansas City […]

  • Developing a Strategy for Facility Systems

    When we first began working together, Facility Systems (FSI) had recently unveiled a new logo and website. They were happy with the rebrand, but had defined two areas in which they needed help. FSI wanted to: Carry their new brand’s look through the rest of their materials. Create a targeted plan for their marketing efforts. We kicked […]

  • Dotted Line, Elsewhere

    This month, we collaborated with clients on a number of blog posts. Today, we’re sharing our favorites from each one. For the last six weeks of 2016, Multipub released excerpts from an article on how their industry has changed. In January, they shared it in its entirety: Access “How Publishing and Subscription Software Has Changed” Now […]

  • Creating a Blog Editorial Calendar in 5 Steps

    Coming up with blog content can be overwhelming. One strategy that makes it a little easier is having a comprehensive calendar in place. While it takes some time to build, it will save you hours in the long run and ensure your posts are strategic, well-timed and cohesive. 1. Set or review your goals. To […]

  • 2016: Year in Review

    In 2016, we simplified our efforts and focused on what we do best – functioning as an extension of our clients’ teams. Whether it was crafting a strategic plan or writing a sales email for a new webinar series, we were able to help businesses achieve their goals by partnering with them throughout the year. Some […]

  • Creating Effective Newsletters

    In the age of social media, emailed newsletters can seem old fashioned. However, they can still be very effective tools for communicating with current and prospective clients. To get the most out of yours, there are a few things to consider: Know your audience. Think about who will be on your distribution list. Define what […]